For example, take an ad that doesn’t strong-arm you but offers a discount or a solution that you actually want, you’ll be glad you saw it - and so will the advertiser. Unlike typical ad-blocking extensions, Chrome works on the assumption that not all advertising is bad. How is Google Chrome’s built-in ad blocker different?
Typically, modern ad blockers forbid ad servers to download their content to pages viewed by users. Usually ad blockers are browser extensions that hide advertising. What will get the chop? And is all advertising equally bad? Let’s investigate. A recent Reuters study found that nearly a quarter of Internet users had one installed.Īd-blocking technology has now gone a step further: Google Chrome is set to start blocking advertising automatically. It’s no wonder ad blockers have been around for a long time already - or that they are very popular. That’s hardly surprising: it’s annoying having a tacky picture splashed over half the screen when you’re engrossed in a really interesting article, or worse, a blast of noise from some autoplaying video ad way below the fold.
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